PODCAST GUEST

I teach entrepreneurs how to build audiences they own.

I run 20+ local media brands reaching 145K+ subscribers and teach creators how to build trust and attention at scale through email, content, and paid acquisition that actually works.

TJ Larkin
EST. 2018

TJ Larkin

Media Operator

Audience Building Local Media Paid Acquisition Newsletter Growth Monetization Audience Building Local Media Paid Acquisition Newsletter Growth Monetization Audience Building Local Media Paid Acquisition Newsletter Growth Monetization
145K+
Newsletter Subscribers
20+
Active Local Media Brands
$0.09
Lowest CPA (avg. $0.20-0.60)
Multiple
Media Companies Founded

Topics I can riff on

30-60 Minutes of Pure Value

MEDIA/NEWSLETTER PODCASTS
  • Building a portfolio of local media brands that grow predictably
  • The "octopus model" - multiple content types feeding one brand
  • Why legacy media is dying and what's replacing it
  • Scaling to 145K+ subscribers without venture capital
MARKETING PODCASTS
  • Meta ads for newsletters: 9-cent subscribers (and why that's not normal)
  • Building audiences you own instead of renting from social platforms
  • AI automation that actually works (not the hype)
  • Founder-led marketing that builds trust, not cringe
SMB/ENTREPRENEURSHIP PODCASTS
  • Running multiple businesses simultaneously without burning out
  • Bootstrap growth stories - no VC required
  • Turning expertise into courses, communities, and SaaS
  • AI operations for one-person media empires
LOCAL MEDIA HQ

WATCH THE
PLAYBOOK.

TJ Larkin
WHO'S BEHIND THIS

Built by someone who actually does this every day.

I'm TJ Larkin, founder of Local Media HQ (teaching creators to become local media operators), Grindwork Media & LocalScoop Media (20+ local media brands), and Lightbreak (AI-powered newsletter SaaS launching 2026). I live in this world every single day - writing newsletters, running Meta ad campaigns, building AI systems that help operators move faster, and teaching what actually works. When I share something, it's because I've tested it, broke it, fixed it, and scaled it in my own businesses first.

#Portfolio Operator #Media Brand Builder #Meta Ads Specialist #AI Automator

Let's make this happen.

Book a 20-minute call to discuss fit, topics, and how I can serve your audience.

Alternative email me directly